Huna&Co.
Jewelry brand design
CASE STUDY
Huna & Co is a unique brand crafting jewelry from precious and semi-precious stones, inspired by the Polynesian life philosophy of HUNA. In Hawaiian, "Huna" means "mystery" or "secret knowledge," while it also conveys the idea of something "petite and delicate." These meanings beautifully capture the essence of our jewelry—an elegant, subtle accessory that enhances your daily style with a touch of timeless mystery and charm.
MY ROLE
Main designer— idea, research, design
PROBLEM
Launch of a product made of natural components that can be worn every day or for special occasions. Combining the message of the Hawaiian philosophy of life with jewelry helped create an original brand.
Huna is an ancient Polynesian philosophy developed by Kahuna—priests and healers revered as experts in spirituality, wellness, craftsmanship, science, and psychology. Rooted in wisdom, the Seven Principles of Huna offer guidance that can enrich every area of life, inspiring balance, purpose, and inner harmony.
Jewelry inspired by HUNA philosophy allowed to create a collection:
IKE,
KALA,
MAKIA,
MANAWA,
ALOHA,
MANA,
PONO
particular rules connected with jewelry.
IKE
THE WORLD IS WHAT YOU THINK IT IS
​
KALA
THERE ARE NO LIMITS
​
MAKIA
ENERGY FOLLOWS ATTENTION
​
MANAWA
THE MOMENT IS NOW
ALOHA
LOVE BRINGS LUCK
​
MANA
ALL THE POWER COMES FROM OUR INSIDE
​
PONO
EFFECTIVENESS IS A MEASURE OF TRUTH
At the heart of our jewelry are the exceptional materials we choose. Each gemstone, with its rich history and enduring beauty, unites the philosophy of HUNA with the tangible treasures of Mother Earth. This unique blend allows you to carry the inspiration of HUNA with you every day, in a piece as timeless as it is meaningful.
