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Huna&Co.

Jewelry brand design

 CASE STUDY

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Huna & Co is an original brand that produces jewelry made of precious and semi-precious stones, inspired by the Polynesian HUNA philosophy of life. Huna means mystery in Hawaiian, and more specifically secret knowledge. An additional meaning of this word is "petite, delicate". Both meanings fit perfectly with the description of jewelry that accompanies us every day as a small addition to our wardrobe.

MY ROLE

Main designer— idea, research, design

PROBLEM

Launch of a product made of natural components that can be worn every day or for special occasions. Combining the message of the Hawaiian philosophy of life with jewelry helped create an original brand.

Huna is a Polynesian philosophy created by the Kahuna - priests and healers. They were specialists in religion, health, crafts, science and psychology. The Seven Principles of Huna can be applied to every aspect of life.

Jewelry inspired by HUNA philosophy allowed to create a collection:

IKE,

KALA,

MAKIA,

MANAWA,

ALOHA,

MANA,

PONO

particular rules connected with jewelry.

IKE

THE WORLD IS WHAT YOU THINK IT IS

KALA

THERE ARE NO LIMITS

MAKIA

ENERGY FOLLOWS ATTENTION

MANAWA

THE MOMENT IS NOW

 

ALOHA

LOVE BRINGS LUCK

MANA

ALL THE POWER COMES FROM OUR INSIDE

PONO

EFFECTIVENESS IS A MEASURE OF TRUTH

The key elements are the materials from which the jewelry is made. The history and durability of gemstones combines philosophy with tangible products of Mother Earth. Thanks to this combination, we can be inspired by HUNA every day.

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